Paco Peregrin

Madrid based photographer, Paco Peregin has worked with internationally known clients, such as Nike, Diesel, Adidas, Mazda, Toyota, Levi's, Cosmopolitan, and EMI Music. He has shot everything from advertisements to magazine features. His work has been published in recognizable publications such as Glamour, Rolling Stone, Neo2, and Flux. Below are some of his portrait work that I found to be interesting. His style is very soft couture with an edge.

Self Portrait

This artist is unknown, although I found a series of their work that all originated from the same basic concept, water reflections. I thought this was an interesting perspective for a self portrait because it strays away from the ever-so-overrated direct frontal shot.

Social Networking in Print Advertisments

Social networking has gone way beyond the internet. You see social networking on everything, whether it is hashtags or pins. Some companies take a more literal approach to incorporating thees networking sites while other companies simply place the logo at the bottom corning as a subconsious aftereffect. Either way, it is an incredibly useful tool to make the company more popular and interactive. Below is a print advertisment I found for Heineken incorporating social networking into its advertising campaign.

Minimalism in Advertising

GreenPeace Print Ad | "Ordinary bulbs are killing the environment"- Double Meaning (both a lightbulb and a rope intended for suicide); Large amounts of negative space adds to mood

This is a very minimalistic print advertisement that incorporates current technology with age-renewal beauty care products.

Colgate Dental Floss Print Ad- simple photography with little manipulation; center aligned 

Cultural Meanings in Advertising

One method to effecting advertising, especially with international companies, is to use cultural sybolism to grab the viewers attention.

FedEx Print Ad- Incorporating silhouettes of international landmarks to emphasize fast delivery around the world. 

Hut Weber Print Ad- Characteristics of Hitler

Tips for Beginners (3 of 3)

http://www.starsforstreetlights.com/2011/12/photo-tips-and-techniques-for-beginners.html

7. COLOR
Complimentary colors, tertiary colors, hues, tones, tints, monochromatic, ect.

8. TRY A FILM CAMERA
As a new photographer, it is important to experiment with a film camera because it stresses the rules and theories of photogrphy. Shooting with film teaches you to make a mental checklist of things to do to get a good photo because you don't have the option of guessing and checking like you do with digital photography.

9. SHOOT. SHOOT. SHOOT.
"Practice makes perfect."
Go to musuems, read photography books, etc.

Tips for Beginners (2 of 3)

http://www.starsforstreetlights.com/2011/12/photo-tips-and-techniques-for-beginners.html

4. ISO...
When it comes for ISO, the higher, the less light you need to takea well-lit photo. Although your photo will be a lot more grainy like the bottles below

5. LIGHTING...

Clouds are the best when shooting photography outside. The lack of sharp shadows and harsh light flares makes a photo well-lit. Think of clouds as giant light diffusers...or you can use an umbrella (like the professional photographers use)

6. TRIPOD...

You don't need to have an expensive, professional tripod everytime you shoot. They can be a hassle carrying around with you. USE YOUR RESOURCES...a bench, chair, railing, box, or tree stump will work just fine.

Tips for Beginners (1 of 3)

http://www.starsforstreetlights.com/2011/12/photo-tips-and-techniques-for-beginners.html

I have been designing on a regular basis for two years now. Using the knowledge and skill that I have aquired over these past few years, I have strengthened my "designer's eye." Although this is not enough in photography. Composition is important in the field of photography, but there are multiple parts that coinside with it. Above is a link to a website that I found incredibly helpful because it is directed towards beginner photographers. I found the information is useful and is given out in a way that I can understand.

1. COMPOSITION
2. APERTURE
3. SHUTTER SPEED

To Illustrate Motion...
1) use a tripod 2) slow shutter speed 3) high aperture for sunny days

To Illustrate Fun...
1) the higher the shutter speed, the better the ninja-jumping shots

To Illustrate Motion...
1) To freeze movement, have your shutter speed above 1/125

Cheat Sheet!

Above is an interestingly designed poster of some tips on the manual side of Digital Photography. This cheat sheet is very helpful to new photographers like me who do not know much about higher end cameras, let alone the difference between brands and types of cameras. This is an excellent photo to have saved so I can come back to this whenever I am shooting photography.

Tips on Getting Perfect Focus EVERY Time

http://www.divasanddreamsblog.com/2011/04/10-ways-to-get-perfect-focus-every-time.html

Above is a link to a website that I found to be very useful. It lists the top ten ways to guarentee that your photos will be crystal clear. I wish I had seen this before I began shooting my product shots because it wasn't until after I shot that I realized how blurry my photography was.

1. Use a tripod
2. Use a remote or wireless trigger
3. Shoot with prime lens
4. Use a faster shutter speed
5. Control the F-stop
6. Tell your camera where to focus (single point AF)
7. Choose Al Servo
8. Make sure there is enough light
9. Portrait tip: Focus between the eyes
10. Do extra sharpening in Photoshop

Example of focusing between the eyes in portrait shots

Old Man Progress

The top image is the photo given to the class as part of Project 3. I have made most of the overall corrections I need to make before I begin correcting the little details in the photo. I have made such corrections as...

- cropping the image to fit the Rule of Thirds

- correct the broken fence

- adjust overall levels

- remove pixelation and random marks

- remove shadows against house

- remove unnecessary objects, such as the light and boy's head 

Experimentation

Composition in photography is far from a science, and as a result all of the "rules" above should be taken with a pinch of salt. If they don't work in your scene, ignore them; if you find a great composition that contradicts them, then go ahead and shoot it anyway. But they can often prove to be spot on, and are worth at least considering whenever you are out and about with your camera.

Composition Rules in Photography

http://www.photographymad.com/pages/view/10-top-photography-composition-rules

Above is the link to a website that has the top ten useful rules for photography. We discussed focal points and the rule of thirds, but there were some concepts that I found on the site I have never put much thought to. These could really help my photography stand out among others and help me grow as a photographer.

1. Rule of Thirds
2. Balancing Elements
3. Leading Lines
4. Symmetry and Patterns
5. Viewpoint
6. Background
7. Depth
8. Framing
9. Cropping
10. Experimentation

COLOR...

This photo really captures the meaning of colors. This was one of the nominee's from the National Geographic Photo Contest in 2011.

This is another photo from the 2011 National Geographic Photo Contest that really captures the feeling of the magazine. I think this is definitely a possible cover photo. The murky, green color against the zebra's black and white skin is the main focal point in this composition.

National Geographic

Winners of the 2011 National Geographic Photo Competition:

Last year, National Geographic reviewed over 20,000 submissions from over 130 countries for its Best of 2011 Photo Contest. Below are two of my favorite photos that I found, both of which focus on color and capturing the subject matter in its natural environment.

Rule of Thirds

While this video is based around layout design, it still very much applies to photography. The Rule of Thirds is something that I have always been aware of but never put much attention to. I have realized that my photography is much stronger when I directly focus on it. This video sums up the rule very well and shows how to use the rule in applications.

Project 2: Panorama

My progress on the panorama shot is shown above. The top image has been color corrected. I am not finished in that I still need to work more on the gradient in the background (left) and I need to touch up a little places using the Replace Color tool in Photoshop. I think the progress I have made is definitely noticeable though. I brought out a few of the key colors in this shot, including the brick house, the buildings in the inner harbor, and the sky.

Use of Color

While project one was restricted to black and white, project two opens up the freedom of color. At first, this was overwhelming because of all the options I can persue. But when it came down to actually taking the shots, I found it was a lot more restricted and difficult than I planned. I had to really research color used in photography to get a better understanding of how to manipulte color to percieve a message. 

Monochromatic

Analogous

Complimentary

Architectural Photography

Architectural photography is the photography of buildings and similar structures that are both aesthetically pleasing and accurate representations of their subjects. These photos can be interior or exterior. Some of the fields leading photographers include Roger Fenton, Francis Frith and Ezra Stoller. Controlled perspective is a required skill in this field, of which I am learning in Project 2 (Panorama). Emphasis on vertical and horizontal lines are key in giving the photograph direction. When you think architectural photography, most people would assume the person would take shots of iconic buildings such as the eiffel tower or the or of the Sydney bridge. Although the most interesting shots I have seen are those of average buildings that express unique character or aethetics, such as the image below.

Commercial Photography

Photography has been a hobby of mine before I ever decided I wanted to persue graphic design. In fact, my interest in photography helped me make this decision. Because of my constant involvement in graphic design, it can get tricky to simply shoot artistically appealing photography. I have a much more commerical style than I used to have. Sometimes it can be hard to set aside time from design work to just go outside and take some shots for personal work.

Below are some interesting commerical photos that take an artistic photo and apply that shot in a commercial setting.