Paco Peregrin

Madrid based photographer, Paco Peregin has worked with internationally known clients, such as Nike, Diesel, Adidas, Mazda, Toyota, Levi's, Cosmopolitan, and EMI Music. He has shot everything from advertisements to magazine features. His work has been published in recognizable publications such as Glamour, Rolling Stone, Neo2, and Flux. Below are some of his portrait work that I found to be interesting. His style is very soft couture with an edge.

Self Portrait

This artist is unknown, although I found a series of their work that all originated from the same basic concept, water reflections. I thought this was an interesting perspective for a self portrait because it strays away from the ever-so-overrated direct frontal shot.

Social Networking in Print Advertisments

Social networking has gone way beyond the internet. You see social networking on everything, whether it is hashtags or pins. Some companies take a more literal approach to incorporating thees networking sites while other companies simply place the logo at the bottom corning as a subconsious aftereffect. Either way, it is an incredibly useful tool to make the company more popular and interactive. Below is a print advertisment I found for Heineken incorporating social networking into its advertising campaign.

Minimalism in Advertising

GreenPeace Print Ad | "Ordinary bulbs are killing the environment"- Double Meaning (both a lightbulb and a rope intended for suicide); Large amounts of negative space adds to mood

This is a very minimalistic print advertisement that incorporates current technology with age-renewal beauty care products.

Colgate Dental Floss Print Ad- simple photography with little manipulation; center aligned 

Cultural Meanings in Advertising

One method to effecting advertising, especially with international companies, is to use cultural sybolism to grab the viewers attention.

FedEx Print Ad- Incorporating silhouettes of international landmarks to emphasize fast delivery around the world. 

Hut Weber Print Ad- Characteristics of Hitler

Tips for Beginners (3 of 3)

http://www.starsforstreetlights.com/2011/12/photo-tips-and-techniques-for-beginners.html

7. COLOR
Complimentary colors, tertiary colors, hues, tones, tints, monochromatic, ect.

8. TRY A FILM CAMERA
As a new photographer, it is important to experiment with a film camera because it stresses the rules and theories of photogrphy. Shooting with film teaches you to make a mental checklist of things to do to get a good photo because you don't have the option of guessing and checking like you do with digital photography.

9. SHOOT. SHOOT. SHOOT.
"Practice makes perfect."
Go to musuems, read photography books, etc.

Tips for Beginners (2 of 3)

http://www.starsforstreetlights.com/2011/12/photo-tips-and-techniques-for-beginners.html

4. ISO...
When it comes for ISO, the higher, the less light you need to takea well-lit photo. Although your photo will be a lot more grainy like the bottles below

5. LIGHTING...

Clouds are the best when shooting photography outside. The lack of sharp shadows and harsh light flares makes a photo well-lit. Think of clouds as giant light diffusers...or you can use an umbrella (like the professional photographers use)

6. TRIPOD...

You don't need to have an expensive, professional tripod everytime you shoot. They can be a hassle carrying around with you. USE YOUR RESOURCES...a bench, chair, railing, box, or tree stump will work just fine.